History of civilization Essay Example | Topics and Well Written Essays - 1500 words

History of civilization - Essay Example The predominance that is seen to characterize western civilization across the world is seen to be relatively unprecedented largely due to the fact that although many civilizations emerged before the European civilization and actually managed to radiate their influence far beyond the borders of their original homeland, these civilizations had nevertheless not managed to cast and sustain their predominance right around the globe. The successes of the European civilization are seen to be made all the more apparent when they are compared to those of some of the other civilizations that emerged before it. While these civilizations did manage to expand, they were however unable to attain global dominance. The Islam civilization for instance managed to expand from its origins in the Middle East to Affect Central Africa and Asia, it also managed to expand to the Pacific coasts of East Indies and the Atlantic Coast of Morocco, however, it was unable to obtain any permanent foothold in Europe as a result of religious opposition, in addition to this, Islamic civilization never having crossed the Atlantic to venture into the New World as it did not have access to the appropriate navigational sciences and technology to be able to accomplish this. The Eastern orthodox Christendom civilization on the other hand initially grew up in mediaeval Byzantium and was successfully carried to the Pacific by the Russians but it eve ntually succumbed to Western social and religious influences by the close of the 17th century that were not in support of Western Christianity. The ancient civilizations of Rome and Greece managed to extend their own political influence into Northern Europe where the Roman Empire is seen to have brought artistic inspiration to the Far East and India. While the Ancient India civilization manage to radiate her commerce, art and relation into the East Indies and Far East, it was however not able to successfully

Marketing Essay Example | Topics and Well Written Essays - 1500 words - 8

Marketing - Essay Example This paper stresses that Amazon.com and AOL may belong to different industries, they similarly thrive via online business which has its own rules of determining which would likely succeed in business. The expansion and diversification strategy adopted by Amazon.com coupled with strong customer relation management has kept the company growing while that of the AOL joining Time Warner might have confused its name with another industry, that of Time Warner. In a deeper sense however, downfall of AOL appeared to have been caused by not responding to need of customers very quickly as that what had been done by its competitors. AOL decision only decided to make free-email account lately while its competitors, Google and Yahoo have already done much earlier. This means that the online business is a game of innovation and if you don’t innovate, you will be left behind. This report makes a conclusion that CRM has allowed Amazon.com to gather information about their customers, allowing it to design advertisements and promotions to appeal to said customers individually thereby cutting on advertising cost and thereby increasing profits. AOL committed a grave mistake in not responding to cancellation requested by customers. In trying to retain customers, it did the wrong way by even delaying or denying request for cancellation and said company practice was brought to public by CNBC to their disappointment and defeat because as the company believed, it will really lose a lot of its customers because of said errors.